Automations

An automation is a trigger followed by steps.

Triggers

• Contact added: starts when a new contact joins a segment (or any segment).
• Event: starts when your app calls POST /events/send.

Steps

• Send email: write it inline or use a published template.
• Wait: minutes, hours or days.

Trigger from your app

curl -X POST 'https://post-waves.com/events/send' \
  -H 'Authorization: Bearer pw_xxxxxxxxx' \
  -H 'Content-Type: application/json' \
  -d '{"event":"user.signed_up","email":"ada@example.com","data":{"FIRST_NAME":"Ada"}}'

data becomes the variables in the emails ({{{FIRST_NAME}}}). People who unsubscribe are skipped. Stop an automation to pause it and end all in-progress runs.