Broadcasts & Audience

Contacts and segments

Contacts live in segments (also called audiences). Add them in Audience (paste a list) or with the Contacts API.

Create a broadcast

1. Broadcasts → + Create broadcast, pick a segment.
2. Write the subject and HTML. Personalise with merge tags:
   • {{{FIRST_NAME|there}}} uses the contact's first name, or "there" if it's empty
   • {{{LAST_NAME}}} and {{{EMAIL}}}
   • {{{RESEND_UNSUBSCRIBE_URL}}} adds a personal unsubscribe link
3. Send test to yourself, then Send broadcast (now, or e.g. in 2 hours).

Unsubscribed and suppressed contacts are skipped automatically. Every email includes Gmail- and Yahoo-compliant one-click unsubscribe headers.

Results

The broadcast page shows sent, delivered, opened, clicked and bounced counts, updated live.